All about the Digital Marketing profession for the disoriented

All about the Digital Marketing profession for the disoriented

What is Digital Marketing?

Digital marketing is the use of online channels such as social media, search engines, email, and websites to reach and attract potential customers.

Why should you choose a career in Digital Marketing?

• Growth potential: The industry is booming with a high demand for human resources.
• Flexible: Can work freelancing, in a company, or start your own business.
• Creativity: Constantly innovating and experimenting with new ideas.
• Attractive income: Competitive salary and many opportunities for advancement.

Directions for a Digital Marketer:

1. Become an expert in a field:

Focus on a specific group of channels or tools, such as:

• Social Marketing: Facebook, Instagram, TikTok...
• Ads: Facebook Ads, Google Ads, Zalo Ads...
• SEO: Search engine optimization.
• Content Creator: Create engaging content.
• Tracking & Analysis: Tracking and analyzing data.

Advice:

• Learn intensively to become an expert in that field.
• Grasp the basics of other fields.
• Equipped with additional skills such as web design, photoshop, video editing...

2. Become a Digital Marketing Manager:

• Have extensive knowledge of a variety of marketing tools and channels.
• Understand the pros and cons of each right tool, channel, and audience.
• Proficiency in management, planning, analysis, and decision-making skills.

3. Become a Master (CEO):

• Build your own company or lead a business.
• Have strategic vision, excellent leadership and management skills.

Classification of Digital Marketing personnel:

• Trainee: New to the profession, need to learn and accumulate experience.
• Junior: Proficient in a skill, able to plan and report on their own.
• Senior: An expert in his field, who can take on the project himself.
• Manager: Manages the team, contributes to the company's strategy and vision.

General Tips:

• Continuous learning: The digital marketing industry is always changing, and it is necessary to update knowledge regularly.
• Build a network: Connect with industry experts to learn and expand opportunities.
• Practice: Apply knowledge to practical projects to gain experience.
• Creativity and innovation: Constantly looking for and experimenting with new ideas.
• Passion and perseverance: Success in the profession requires passion and perseverance to overcome difficulties.

Conclude:

The Digital Marketing profession is challenging but also very interesting and has many opportunities for growth. Hopefully, this article helps you have a clearer overview and direction on your career path. Good luck!

ALL ABOUT THE DIGITAL MARKETING PROFESSION FOR THOSE OF YOU WHO ARE LOST

SUGGESTED DIRECTIONS FOR A DIGITAL MARKETER

1. Become an expert in a specific field

In the Digital Marketing industry, becoming an expert requires you to have extensive knowledge and experience in a particular field. You can choose to become an expert in a group of tools or channels such as:

• Facebook Marketing: Understand how content is displayed, bid on ads, create viral campaigns, and manage customers on Facebook. To become an expert, you also need to stay on top of trends and how campaigns succeed or fail.

• Ads: Knowledgeable about Facebook Ads, Google Ads, Zalo Ads, Adnetwork and other advertising tools. You need to know how to optimize costs, conversions, and resolve issues related to advertising.

• SEO: Focus on website and content optimization. Website and system administration skills are very important.

• Content Creator: Specializing in creating quality content, seeking insights, and proposing creative ideas.

• Tracking – Analysis & User Experience Research: Track and analyze ads, read reports, and make optimal decisions.

• Other groups: Email Marketing, App Marketing, Affiliate Marketing, etc.

Advice: Besides specializing in a field, equip yourself with additional skills such as web design, programming, Photoshop, and video editing to become a versatile professional. This will help you practice more effectively and reduce your dependence on others.

2. Become a Digital Marketing Manager

Once you're an expert, you can expand your career by becoming a Digital Marketing Manager. A Digital Manager needs to have an overview of various tools and channels, and understand the following factors:

• Advantages and disadvantages of channels/tools.
• Channel/tool alignment with industry groups and target audiences.
• The mismatch of the channel/instrument to other industry groups and audiences.

In addition to having in-depth knowledge of a specific field, Digital Managers need to know skills such as:

• Browse/edit content
• Ad Tracking
• Use analytics tools to make optimal decisions
• Human resource management, team building
• Plan, make proposals, build KPIs, make presentations, set up reports

3. Become a Master

Once you reach the Master's level, you will already be able to run a large company or project on your own. Although this article is not for Masters, you will likely own your own company or take on the role of CEO in a business. This is the highest stage of your Digital Marketing career, where you have fully mastered and run major strategies.

DIGITAL MARKETING PERSONNEL CLASSIFICATION

• Trainee: Subjects who have just graduated from school or have just completed a course. The salary is about 5-6 million VND, which can be higher depending on the field and size of the company. The advice is to choose a quality course and find a good company to learn from.

• Junior: You already have experience and confidence in basic skills like SEO or Ads. The salary is from 10-15 million VND, and you should practice more soft skills such as English, communication, and management.

• Senior: You become an expert in a particular field with a high salary. The advice is not only to stop at digital marketing tools, but also to learn about general marketing and learn from other experts.

• Manager: Work at the management level with greater responsibility in strategic direction and team management. You should observe and learn from people who have been successful in this field to develop themselves and work towards long-term goals.