Sharing Experience Running an A-to-A Email Marketing Campaign (Applicable to Affiliates)

byNKU • • 2 min read
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Share your experience of running an email marketing campaign from A to Asia (applicable to affiliates)

Hello everyone,

Today, I would like to share with you my experience of running a complete email marketing campaign, from planning to execution and evaluating effectiveness. This article is especially useful for those of you who work in affiliate marketing.

1. Why is email marketing important?

In the age of digital marketing, email marketing still holds an undeniably important position. It is an effective marketing channel, helping you reach out to potential customers directly and build long-term relationships.

2. What to Prepare for an Email Marketing Campaign?

To get started, you need to prepare the following elements:

  • Customer Email Data: This is the most important factor. You can buy email data or collect it yourself through tools that scan the UID of the target customer group (such as ATP's Simple UID) and convert the UID into an email (such as Tracuusodienthoai). Remember to filter invalid emails with a tool like TOP Email Verify.
  • Email sending and receiving servers: Amazon SES is a good choice with reasonable costs and high sending limits.
  • Email Sending Software: If you don't use built-in services like Mailchimp or Getresponse, you can use Smart Serial Mailer software.
  • Email Content: Email content needs to be attractive, not commercial. Tell a story, share an experience, or provide useful information to the reader.

3. Email Marketing Campaign Implementation Process

  • Detailed planning: Identify goals, target audiences, email content, sending schedules, etc.
  • Email Drafting: Write email content that is engaging, concise, easy to understand, and has a clear call to action.
  • Email Design: Use email design tools to create professional, eye-catching emails.
  • Send Emails: Use email sending software or email marketing services to send emails to customer lists.
  • Tracking and Evaluation: Track metrics such as email open rate, click-through rate, conversion rate, etc. to evaluate the effectiveness of the campaign and make adjustments if necessary.

4. Some Important Notes

  • Comply with email marketing regulations: Avoid sending spam emails, make sure the recipient has agreed to receive emails from you.
  • Email Content Personalization: Send emails that are tailored to each customer group to increase efficiency.
  • Check emails before sending: Make sure emails are free of spelling errors and display well on any device.

5. Apply Email Marketing to Affiliates

  • Email List Building: Collect email leads through different channels such as websites, blogs, social networks, etc.
  • Send Product Introduction Emails: Send emails introducing the affiliate products/services you are promoting.
  • Provide value to customers: Send emails to provide useful information, product reviews, user manuals, etc.
  • Special Promotions: Send emails notifying customers of special promotions and discounts for customers who register via your affiliate link.

Conclude

Email marketing is a powerful tool that helps you reach out and build relationships with potential customers. Hopefully, the above sharing will help you gain more knowledge and experience to successfully implement your email marketing campaigns.

Sharing Experience Running an A-to-A Email Marketing Campaign (Applicable to Affiliates)

Hello everyone,

I am writing this article with a mixture of nervousness and anxiety. Currently, a contest is taking place and I don't know if the results will be as expected, if there will be any problems. Although the promotional posts for this contest were rejected by other groups, I still appreciate the enthusiastic support from the sponsors, brothers in the group and admins. Although I did not participate in the contest or receive a prize, this article has a related hashtag, but I leave the playground for other students.

In the modern world of digital marketing, we have a lot of areas to tap into: Content Marketing, Mobile Marketing, Social Advertising, Search Marketing, and more. However, an equally important area is that email marketing is often under-mentioned, and it's hard to find articles that share "case studies" or "mindful experiences" about it.

After 7 years of working in the field of Digital Marketing, I have a lot of experience with Email Marketing, although I don't always achieve the desired results. In this article, I will share details about an Email Marketing campaign that I have implemented myself, hopefully you can apply it to your work or at least have one more reference.

Preparation steps before starting the campaign

  1. Customer Email Data: This is the most important factor. You need to have an email list of your target customers.

  2. Email Send and Receive Server: You need a server to send and receive email.

  3. Email Sending Software: Choose the software to perform email sending.

  4. Email Content: Prepare the right email content.

  5. Track, Measure, and Measure: Evaluate the effectiveness of your campaigns.

If you work in a company or marketing department, campaigns usually start with a proposal and end with an acceptance report. Here are the basic components of a proposal and acceptance report:

Email Marketing Campaign Proposal

  1. Overview:

    • Program Name
    • Proposer
    • Appraiser
    • Signer approves
    • Implementation time
    • Cost

  2. Reason for implementation:

    • Current Status
    • Benefits of Implementation

  3. Objectives:

    • Strategic objectives
    • KPIs and Specific Numbers

  4. Contents and Implementation Process:

    • Stages
    • Person in charge
    • Cost
    • Timeline

  5. Client Segments:

    • Email Grouping (Welcome Emails, Confirmation Emails, Promotion Emails, etc.)
    • Email schedule

  6. Signing:

Acceptance Report

  1. Campaign Results:

    • Comparison with KPIs
    • Total cost
    • Photographs and supporting documents

  2. Verdict:

    • Analyze the results achieved or not achieved KPIs
    • Causes and solutions

  3. Upcoming proposals:

    • Plan for the next campaigns

  4. Payment Documents and Statements:

    • Invoices and documents

If you need proposals, reports, acceptance forms, please leave a comment so that you can share.

Key Steps in an Email Marketing Campaign

  1. Customer's Email Data:

    • Database Purchases: You can find purchases from services on Facebook or Google. However, it is necessary to be careful with the reliability of these services.

    • Self-Scan Emails: Use the tool to scan UIDs from target customer groups on Facebook and convert them into emails. For example, scan UIDs from aesthetic or mom and baby groups, and then use the UID converter to email. Note, once you have an email list, you need to filter the invalid emails.

      • UID Scanner: ATP Simple UID
      • UID to Email Converter: Tracuusodienthoai
      • Email Filter Tool: TOP Email Verify

  2. Server Gửi Email:

    • Amazon SES: An efficient low-cost email delivery service. The sending limit is up to 50,000 emails/day at a cost of only about $0.1 for 1000 emails.

    • Compared to Mailchimp and Getresponse: These services have full integrations but cost much more. For example, sending 50,000 emails with Getresponse can cost around $300.

    • Note: When using Amazon SES, you need to filter your emails first to reduce your bounce rate and avoid account lockouts.

  3. Email Sending Software:

    • If you use Mailchimp or Getresponse, there's no need for additional email sending software.

    • If you use Amazon SES: I use Smart Serial Mailer software to send emails. You can find the guide and download this software on Google.

  4. Content Gửi Email:

    • Email content needs to be designed to be easy to get into the Inbox. I often send emails with only text and a link, telling a story or sharing without any obvious commercial elements.

  5. Tracking, Measurement, and Evaluation:

    • Use the software to make statistics or write the stats to an Excel file to track the results.

Conclude

Depending on your campaign's scope and goals, you can adjust the steps above to match. Hope this article will help you in implementing an effective Email Marketing campaign. If you have any questions, please leave a comment or contact me. If you found the article useful, don't forget to leave a "feeling"!

Running an effective email marketing campaign, especially for affiliate marketing, requires thorough preparation and a clear strategy. Here are the steps from A to A for you to apply:

1. Build a quality email list

2. Choose an Email Marketing Platform

3. Email List Segmentation

4. Create compelling email content

5. Set up an automated campaign

6. Testing and Optimization

7. Regulatory Compliance

8. Evaluation and improvement

You can learn more details about how to run an effective Email Marketing campaign here: 1.

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